2019 National Video Commercial Competition

For the Video Commercial Competition, students will produce a 30 to 60 second video commercial that effectively promotes their VEI business, product(s), and/or service(s). Videos will be judged based on content, how compelling the commercial is, and production quality. Submissions must be appropriate for a school-related event, must be original student work, and must not violate copyright laws or plagiarize existing work.

How to Submit

  1. Go to https://competitions.veinternational.org/competition/2019-National-Video-Commercial-Competition or click on Details under the competition if you are on the Competitions Main Page (http://competitions.veinternational.org/).
  2. Make sure you are registered for a firm account and are logged in.
  3. Click on the "Compete in this competition" button at the bottom of the 2019 National Video Commercial Competition page (https://competitions.veinternational.org/competition/2019-National-Video-Commercial-Competition).
  4. Click in the middle of the gray box that pops up to find your video file.
  5. Upload the video file. 

Submission Criteria

  • Video commercials must be between 30 to 60 seconds.
  • Content must be appropriate for a school-related event
  • Commercials must be original student work and must not violate copyright laws or plagiarize existing work; example, use of the Nike brand or logo without Nike’s permission.
  • One entry per firm

Judging Criteria

Video Commercials will be rated on a five-star scale with 1 being the lowest score and 5 being the highest score.

  • Content - How well is the story or message communicated in the video? Are the product and/or service offering(s) clearly and/or appropriately presented? How well are the company’s branding elements (company name, logos, colors, slogan, etc.) featured in the commercial?
  • Compelling - How well did this commercial evoke interest or capture your attention? If you were in the target market, would you be motivated to buy the product(s)/service(s) based on this commercial?
  • Production Quality - How well were the production elements executed such as audio/video quality, editing, and use of multimedia (graphics, titles)?

Career Readiness Framework Alignment


  • Motivates others to act
  • Demonstrates well-rounded perspective and unique style


  • Communicates effectively
  • Solves problems creatively
  • Embraces diversity


  • Demonstrates industry/function-specific skills

Core Technology

  • Department/function-specific technology
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Supporting Documents